5 Smart Strategies for Making the Most of Online Mattress Shopping Reviews

Consumers making a big purchase, such as a new mattress, invite feedback from family and friends, but just as often they turn to the advice of strangers — in online reviews. Four out of five Americans use online reviews to make first-time buys, and nearly nine out of 10 trust those reviews as much as personal recommendations. But according to the Better Sleep Council, mattress shoppers should be careful about basing their next mattress purchase on internet opinions. Before using online … [Read more...]